Celebrity publicist Jonathan Hay was trying to strategically determine when he'd release his explosive book. He was worried his 'tell-all' might be too controversial; and potentially too dangerous, as he was about to rattle some of the most famous & powerful people on the planet.
Then, with serendipitous timing, Jonathan Hay was mentioned in the Trap Lore Ross documentary 'The Disturbing Death of Jay-Z's 'Mistress,' that was streamed by DJ Akademiks on all of his platforms. Hay knew it was now time to start gearing for his book launch in 2025!
Jonathan Hay did an explosive interview with AllHipHop where he took direct aim at Jay-Z, revealing shocking information about Beyoncé's "dirtbag" husband. Hay bombed first, sending shots at Hova that were heard around the world. Prominent publications & their social media platforms picked up Hay's revisitation of the Rihanna & Jay-Z scandal that he help create two decades prior.
The popular streamer/journalist Tisa Tells did two stories on it (here & here), which prompted Hay to interview on Tisa's influential YouTube channel that went viral. The story hit TikTok influencers who were posting about it that you can see here.
Jonathan Hay interviewed with Jaguar Wright on Real Lyfe Street Starz, a popular YouTube channel with over a million subscribers known for their work with Charleston White, Boosie Badazz, Mark Cuban, etc. The interview between Jaguar and Jonathan Hay went viral because their conversation is so raw, transparent and emotional.
Hay then had confrontation with Tasha K during a live interview, causing her to end her show early from his hostile interaction. The interview's haven't stopped for Hay. He followed up with a TikTok that also went viral (see here), and then did a barrage of interviews with popular streamers.
Not only does Jonathan Hay's book take a deep dive into his scandal with Jay-Z and Rihanna, it reveals many other high-profile bombshells that include Drake, The Notorious B.I.G., Sean "Diddy" Combs, The Kardashians, Whitney Houston, Johnny Depp, Marilyn Manson, Gun N' Roses, Melissa Nathan, Michael Jackson, Adele, Jack Harlow and much more wild celebrity tea.