About us
Jonathan Hay Celebrity is a high-profile public relations firm based in Brooklyn, New York, that's been acknowledged by prestigious publications such as The Washington Post. With a wealth of experience & a legendary track record, we specialize in helping our clients elevate their awareness, perception, reputation and net worth. We have launched successful publicity campaigns for almost three decades for a wide range of clients around the world. Our company was established by award-winning publicist Jonathan Hay - who's widely recognized as a “media guru” and one of the greatest publicists of all-time.
Jonathan Hay's professional career started with Days of the New; the multi-platinum, post-grunge band who had four noteable hit singles. They are most known for “Touch, Peel and Stand” that spent 17 weeks at number one, breaking modern rock records. The song was recently named ″Greatest of All-Time Mainstream Rock Song″ by Billboard Magazine. Days of the New helped launch the career of bandmate Nicole Scherzinger from The Pussycat Dolls who have sold over 55 million records in their own right.
While in New York during an Interscope Records promotional tour with Days of the New, it was serendipity that Jonathan Hay met Kevin Skinner who was managing Whitney Houston & her father's company- John Houston Entertainment. Skinner hired Hay right on the spot in Manhattan & the rest is music history. Hay’s first assignment for the Houston's was publicizing the 100-million-dollar recording contract Whitney signed with Arista Records & L.A. Reid. Hay proudly helped promote "I Look to You"- the final studio album of Whitney Houston that debuted at number one on the US Billboard 200.
In 2004, Kevin Skinner orchestrated the publicity venture between Hay & Vada Nobles, who at the time was embattled in a public lawsuit with Lauryn Hill. In March of 2005, Hay wrote Rihanna’s first press release (which premiered on MTV News) for her debut single "Pon De Replay" that was co-produced by Nobles. Shortly after, Hay launched the controversial publicity stunt that helped Rihanna gain worldwide attention. Ten years after the legendary stunt, Hay was encouraged to publicly apologize to Beyoncé for the unauthorized biography "Becoming Beyoncé" by best-selling author J. Randy Taraborrelli. Hay was featured in the book for his publicity tactics of spreading rumors about a “love triangle” between Jay-Z, Beyonce & Rihanna. All these actions were done without malice; to help boost the debut single & launch Rihanna’s career. Hay confessed that he started those rumors during a personally difficult time. "The PR stunt that I did was out of desperation to help break 'Pon de Replay,'" Hay said. "It was reckless, & I didn't think it was going to work. I was just throwing spaghetti at the wall to see what would stick."
A few years later, Jonathan Hay leveraged his relationships with Teddy Riley, Sony Music, & Bruce Swedien to work on "Michael", the posthumous Michael Jackson album that went platnium. Ironically, Jonathan Hay once tried to sign MJ to a label he was working with - during the superstar’s public dispute with Tommy Mottola & Sony Music Entertainment. With the help of Uri Geller, Hay sent a letter of intent to Jackson’s manager, Trudy Green. It was around that time when Hay started working with Suge Knight's declining Death Row Records & Tarik Azzougarh’s Ringz & Partners Entertainment that's known for working with RZA & Wu Tang Clan.
We could go on and on, but we are saving that for our tell-all book, that's rapidly gaining traction & demand.
With a proven track record of success at the highest level, Jonathan Hay Celebrity specializes in elevating the profiles of celebrities & public figures through strategic media placements & elite brand partnerships. Our dedicated & passionate team is committed to delivering exceptional results that exceed the giant expectations of our clients in the ever-evolving world of public relations. We work closely with our clients to develop tailored strategies that effectively communicate their message and enhance their brand. Whether it's media relations, crisis management, or strategic partnerships, we are committed to delivering exceptional results & building long-lasting relationships.